A culinary concept shop offering a taste of Matsusakagyu umami

Kyoto is a place that demands cooking bring ingredients to life. Our focus is on Matsusakagyu, a brand representative of Japanese beef, that has arrived here. Matsusaka BEEF WHAT's Hankyu Umeda Honten is a culinary concept shop operated by WHAT'S that purchases whole heads of beef in order to offer cuisine that brings the character of each part of the cow to life. From Japanese-style roast beef to sushi and top-quality side dishes, all our bento lunchbox ingredients are made from Matsusakagyu for a flavor you are sure to enjoy.